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AJARA Life Systems is the brainchild and cherished love of Nicole Hinterstocker. Innovating and creating skin care formulas since childhood, she planted the seeds of AJARA: Life Systems in the vast deserts of New Mexico, late in the fall of 2002.  Now rooted in Wisconsin, AJARA: Life Systems blossoms from a lifelong interest in—and pursuit of—healing the body, mind, and spirit. Embracing her calling to help individuals recognize their unique needs and inherent beauty, Nicole became a pioneer in the art and science of marrying the ancient wisdom of Ayurveda with modern skin care practices.  The result is a ­distinctive line of eco-friendly lifestyle products for individuals and health service professionals, presented with the support of comprehensive education, customized training, and unparalleled customer service. Through this, AJARA: Life Systems lives its mission to bring ayurveda into everyday living, with beauty, joy and ease.

As a young girl inheriting the sensitive skin of her grandmother, founder Nicole Hinterstocker was unable to use most commercially available cosmetics. Creating “potions" from common natural ingredients, she found she could instinctively heal her delicate skin.  Pursuing her lifelong calling, Nicole studied for many years with Dr. Vasant Lad; Ayurvedic physician, respected author, and head professor at the Ayurvedic Institute in Albuquerque, New Mexico. Acknowledging Nicole’s expertise, she was invited to lead trainings there, and encouraged to create Ayurvedic skin care formulas.  AJARA Beauty, born in the Autumn of 2002 with a small array of highly customized facial care products, established its roots in Nicole's home state of Wisconsin. Pioneering a nine-category skin-type identification system, AJARA: Beauty now formulates a full line of nurturing, pure and natural skin, hair, and body care products. 

Recognizing beauty beyond the skin, AJARA Beauty remains committed to helping individuals care for themselves, others, and the planet through holistic and radiant living.