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About Ajara


blue-lotus.jpg Our Mission
To provide affordable, effective skin care formulas using the most natural and ethically grown ingredients possible while staying true to real Ayurvedic Principles.



Our Humble Beginnings 

Nicole Hinterstocker founded Ajara Ayurvedic Beauty in January of 2002. As a Massage Therapist and Ayurvedic Practitioner at the Ayurvedic Institute in Albuquerque, NM, she became interested in the use of herbs for skin care. After doing research based upon suggestions from Dr. Vasant Lad (a leading Ayurvedic Physician and founder of the Ayurvedic Institute) the parameters were clear: the products must be all natural, they must be dosha specific, and they must contain potent (but gentle) ayurvedic herbs. From these guidelines Ajara was born, starting out only with a cleanser and oil for each dosha. The Ajara product line continues to grow steadily by continually working on new skin, body and hair care items based on real ayurvedic principles.

In 2004 Ajara introduced its Shirodhara product line, and was one of the first companies to make this equipment available to practitioners in the USA.  Most of our equipment is handmade right here at our headquarters by Nicole's husband, Fritz.

Together, Nicole and Fritz strive to create new and ingenuitive ways to bring the joy of Ayurveda into your life!  



Our Vision

Combining Ayurveda with sound skin care methods to promote health and happiness in people from all over the globe.


Thanks for your interest in Ajara! We look forward to serving you soon!